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The Making of the FlexiSpot Theme Video: Why We Made It & What Went on Behind the Scenes

04 March 2024

Over the last couple of months, we've noticed several brands jumping on the trend of creating theme videos, showcasing their products, their benefits, and how they can be used. We thought this was a brilliant idea, and decided to invest some capital and do the same.

And now that everything is ready - we want to tell you all about it, which is what this article is all about. But before we go into the details of creating the FlexiSpot theme video, we'd first like to tell you a little bit about who we are and what we do.

That way, if you don't already know what we're about - you'll have some foundational knowledge that'll help you better understand our products and mission for the future.

Who Are FlexiSpot & What Do We Do?

FlexiSpot is one of the world's leading brands dedicated to providing ergonomic solutions for a healthier and more productive work, study, and gaming environment.

Our company was founded with the vision to revolutionize the way people work, study, or play video games. We strive to design and manufacture the highest quality products, which prioritize comfort, functionality, and style above everything else.

What We Do

At FlexiSpot, our primary focus is to create ergonomic office furniture and accessories that meet the wants and needs of the modern-day professional. From height-adjustable standing desks and ergonomic chairs to electric sofas, and desk accessories, we offer our customers a comprehensive range of products designed to promote better posture and improve the user's overall well-being.

Our Mission

Our mission is simple yet quite profound: to empower individuals to work smarter, feel better, and live healthier lives. We believe that a well-designed workspace can make a world of difference in one's daily life, enabling greater productivity, creativity, and satisfaction.

Innovation & Quality

Every member of the FlexiSpot team is driven by a passion for innovation. We're all also extremely committed to quality, as we heavily invest in R&D each year. That way, we can refine our products and ensure that they are as good as they can be.

Whether you're working from home, in the office, or anywhere else, you can trust FlexiSpot to provide ergonomic solutions that adapt to your needs and enhance your working, studying, or gaming experience.

Customer Satisfaction

The satisfaction of our customers sits at the forefront of all our priorities. We take immense pride in offering exceptional products, and it truly makes our day when we receive feedback and get to read the thousands of positive reviews left online.

Why We Decided to Create Our Theme Video

A lot of different factors played their part in making us pull the trigger on investing in our very own theme video. For starters, FlexiSpot is growing at a rapid pace, and thanks to you, our products are becoming more and more popular.

As a result of the increased awareness around FlexiSpot, we believed that it'd be a good investment to create a theme video that perfectly showcases our products and tells our story and what we're all about.

We also lacked in the PGC (professionally generated content) department, meaning that our products were never shown in their absolute best light. So, having a video that does that was one of the many reasons why we funded the creation of a FlexiSpot theme video.

Our Collaboration With MadeInLondon

We don't have a production team with the capacity to create a theme video here at FlexiSpot, so we went out there and started searching for help. During our research, we came across MadeInLondon, and after having a chat with the team - we knew that they were the right choice.

They took our idea, saw our vision, and brought it to life. If you watch the video, you'll see that we covered some of our most popular products, including the E7 PRO, BS12 PRO, and X2.

To give you a little bit of insight into these products, the E7 PRO is one of our best-in-class height adjustable desks. Its durable and visually appealing design makes it the ideal choice for many looking to enhance their work, study, or gaming station.

Next up, we have the BS12 PRO, which is one of our latest ergonomic office chairs. The primary selling points of this chair are the many functionalities and the comfortable and breathable material that it's made out of,

And lastly, we have the X2 power recliner. This electric reclining chair offers the perfect combination of comfort and durability. This is largely due to the iron frame, which provides stability, while the faux leather gives the chair that luxurious and comfortable look.

What Went On Behind the Scenes

Creating the FlexiSpot video was challenging and extremely fun at the same time. You had to be there to know the full story, but to summarise it, here is what the director said, “ As someone who spends much of my time working from home, I was excited to have had the opportunity to work on this brief. We're in a time where new ways of working are accepted and continuously explored.

The idea was to create these bizarre scenarios and push the boundaries of what ergonomic furniture could be, challenging the audience to think outside the box; to work like new, and live like new.

If you're yet to watch the theme video, we recommend that you do. It'll give you a good idea of why FlexiSpot is the market leader in ergonomic furniture and what our products are capable of

The Launch of the FlexiSpot Theme Video

Once everything was wrapped up, it was showtime. Shortly after receiving the final product from MadeInLondon, we launched the FlexiSpot theme video, and we couldn't be happier with the result. Creating a themed video that put our products in their best light was certainly the right thing to do, and we're proud of the fact that we decided to make it happen.