FlexiSpot has officially unveiled its captivating brand film, "New Working, New Living," a milestone release that perfectly encapsulates the company's transformative vision for modern work and living spaces. As we celebrate our Brand Month this May—marking the anniversary of our official brand registration in 2016—this film stands as a powerful statement of who we are, what we believe in, and where we're heading in our mission to revolutionize everyday environments.
May: The Month of FlexiSpot Celebration
Every May holds special significance for us at FlexiSpot, as it marks the anniversary of our official brand registration in 2016. During this month-long celebration, we take the opportunity to reflect on our journey, reconnect with our founding principles, and express gratitude to our loyal customers through exclusive promotions and special offers. Brand Month serves as a moment to honor our past achievements and set our sights on future innovations.
This year's Brand Month is particularly momentous with the release of our new brand video, which represents the culmination of years of evolution and growth. The film showcases not just what we make, but why we make it, highlighting our commitment to creating solutions that adapt to people's needs rather than forcing people to adapt to static environments.
Introducing Our Vision: The "New Working, New Living" Brand Film
The centerpiece of this year's Brand Month celebration is undoubtedly our new brand film, titled "New Working, New Living." This visually stunning production takes viewers on a journey through FlexiSpot's comprehensive approach to modern living, demonstrating how our products seamlessly integrate into various aspects of daily life.
- You can watch the full video here: New Working, New Living Brand Film.
The film effectively showcases how FlexiSpot has evolved from a standing desk innovator to a comprehensive lifestyle brand. Through a series of immersive scenes, it showcases individuals experiencing the flexibility and comfort our products bring to their workspaces and living environments. From height-adjustable desks that transition effortlessly between sitting and standing positions to ergonomic chairs that support proper posture throughout the day, the film demonstrates how our solutions empower users to work smarter and live better.
What makes this brand film particularly powerful is its storytelling approach. Rather than simply displaying products, it presents authentic scenarios where FlexiSpot solutions transform ordinary spaces into dynamic environments that enhance productivity, comfort, and overall well-being. The cinematography captures the smooth movements of our kinetic furniture against the backdrop of modern interiors, emphasizing how our designs complement contemporary lifestyles.
The film's visuals are carefully crafted to reinforce our slogan "New Working, New Living," showing the seamless integration between professional productivity and personal comfort. It highlights how our ergonomic solutions break down the traditional barriers between work and home life, creating harmonious spaces that serve multiple purposes.
Understanding Our Core Philosophy: New Working, New Living
The "New Working, New Living" slogan is far more than a catchy phrase—it embodies our fundamental approach to design and innovation. At its core, this philosophy embodies our conviction that work and life shouldn't exist in separate, rigid compartments, but rather flow together in a balanced and flexible manner.
"New Working" acknowledges the dramatic shifts in how and where people work in today's world. Remote and hybrid arrangements have blurred the lines between office and home, creating a need for versatile solutions that can adapt to changing circumstances. Our height-adjustable desks, ergonomic chairs, and workspace accessories are engineered to support healthy, productive work regardless of location—empowering users to create optimal conditions for focus and creativity.
"New Living" extends this adaptability to every aspect of home life, recognizing that modern living spaces often serve multiple functions. Our expanding product line, which now includes sofas, storage solutions, and wellness-focused items, is designed to enhance the quality of everyday living through thoughtful design and smart functionality. We believe that living environments should be flexible enough to accommodate different activities and needs throughout the day, rather than constraining inhabitants to rigid setups.
Together, these concepts promote a holistic vision where work adapts to people—not the other way around. By encouraging movement, supporting proper ergonomics, and facilitating easy transitions between activities, our products help customers establish healthier relationships with both their work and living spaces. The philosophy champions the idea that environments should enhance well-being rather than compromise it, leading to more sustainable productivity and greater life satisfaction.
FlexiSpot Today: Expanding Beyond Ergonomic Workstations
What began as a focused mission to revolutionize desk-based work has grown into something much more comprehensive. Today, FlexiSpot stands as a brand in transition, steadily expanding beyond our ergonomic workstation roots into a full-spectrum provider of innovative home and office solutions.
Our product portfolio now extends well beyond standing desks and ergonomic chairs to encompass a wide array of lifestyle and home living categories. This strategic evolution includes the introduction of sofa beds that maximize small living spaces, multifunctional storage cabinets that bring order to busy environments, and wellness-focused recliners that promote relaxation and recovery. Each new product category upholds our core commitment to flexibility, functionality, and thoughtful design, addressing various aspects of modern living.
This expansion reflects our ambitious vision to develop into a platform-style, all-category brand that supports both working and living through a cohesive design philosophy. Rather than viewing work furniture and home furniture as separate domains, we're creating integrated ecosystems where every piece contributes to a more flexible, functional, and beautiful living environment. Our approach recognizes that in today's world, spaces often serve multiple purposes, and furniture should adapt accordingly.
As we continue to grow, we remain committed to developing solutions that meet the evolving needs of modern life. Whether it's a compact apartment that doubles as a home office, a family home balancing multiple activities, or a traditional office space transitioning to more flexible arrangements, our expanded product line aims to provide thoughtful solutions that enhance the way people experience their environments.
The FlexiSpot Difference: Facts and Achievements
Behind our brand film and philosophy stands a company with remarkable reach and impact. FlexiSpot's solutions are currently enhancing the work and living spaces of over 10 million customers worldwide. More than 1.5 million offices have been transformed through our ergonomic innovations, while our community of fans and members has grown to exceed 1.3 million people passionate about healthier, more flexible environments.
Our global presence spans 75 countries, making FlexiSpot a truly international brand bringing ergonomic solutions to diverse markets and cultures. This widespread adoption speaks to the universal appeal of our approach and the genuine benefits our products deliver.
Our commitment to quality and durability is evident in our industry-leading warranties, which extend up to an impressive 20 years for select products. This longevity promise reflects our confidence in our engineering and manufacturing processes, as well as our dedication to sustainability through products built to last.
Innovation remains at the heart of everything we do, with over 1,000 authorized patents powering our product development. This substantial intellectual property portfolio demonstrates our position as a true pioneer in the kinetic furniture space, constantly pushing boundaries to create more effective solutions.
Building a Global Presence
FlexiSpot has made remarkable strides in building brand visibility across major global markets. Today, our offline advertisements can be spotted throughout the streets and public spaces of major European cities, including Munich, London, Madrid, and Amsterdam. This physical presence helps bring our online reputation into the tangible world, allowing more people to discover the FlexiSpot difference.
Our participation in ORGATEC 2024 in Cologne marked another significant milestone in our industry engagement. This premier international trade fair for modern work environments provided the perfect platform to showcase our latest achievements in kinetic home solutions and connect with professionals shaping the future of workspace design. Through such events, we continue to position ourselves at the forefront of ergonomic innovation, gathering valuable insights from industry leaders.
In London, our exciting partnership with Selfridges Smartech has provided customers with a hands-on opportunity to experience our standing desks and ergonomic chairs in person. This physical retail presence enables potential buyers to experience the smooth operation, high-quality construction, and ergonomic benefits of our products firsthand before making a purchase decision—an important consideration for items that play such a significant role in daily comfort and productivity.
Commitment to Sustainability and Excellence
Our journey toward creating better working and living environments extends beyond product design to encompass broader social and environmental responsibilities. FlexiSpot is proud to be PlantMark-certified, demonstrating our commitment to transparent carbon footprint reporting and active participation in the fight against climate change. This certification reflects our ongoing efforts to minimize environmental impact across our operations.
Our Green Manufacturing Process focuses on energy efficiency and sustainable material selection, ensuring that our products not only enhance user well-being but also reduce environmental burdens throughout their lifecycle. This approach has earned us recognition from several prestigious industry bodies.
FlexiSpot's excellence has been recognized through numerous awards and media recognitions, including being named Which Best Buy Office Chair (July 2023), featuring in INDY/BEST INDEPENDENT 2025, and winning the SME UK Enterprise Awards 2024. We're also a proud Grand Designs Magazine Approved Premium Partner, further validating our commitment to quality and innovation.
Joining the FlexiSpot Movement
As our brand film so eloquently illustrates, FlexiSpot represents more than just furniture—it embodies a movement toward more adaptable, health-conscious environments that enhance both work performance and quality of life. The "New Working, New Living" philosophy responds to the evolving needs of modern professionals and homeowners seeking solutions that flex with their changing requirements.
From our humble beginnings focusing on standing desks to our current position as a comprehensive lifestyle brand, we remain committed to pioneering kinetic furniture that empowers users to work smarter and live better. Whether you're rising with our height-adjustable desks, spinning in our ergonomic chairs, or unwinding in our powerful recliners, every FlexiSpot product is designed to support a more active, comfortable, and productive lifestyle.
As we celebrate our Brand Month this May and share our vision through our new brand film, we invite you to join the millions already experiencing the FlexiSpot difference. Together, let's explore a new approach to work and living—one that prioritizes health, flexibility, and well-being in every environment.
Ready to SPOT a lifestyle that FLEXES with you? Discover the full range of FlexiSpot solutions and join our community of forward-thinking individuals embracing a more dynamic way of working and living.